Comparing Life Insurance

August 18th, 2010

Comparing life insurance is hard work and also confusing. In today's world you have many choices; you have the old fashioned way of comparing products by making an appointment with your Bank or Buidling Society, or you can use the internet. Either way both can be time consuming and horribly confusing.

Lets work through the implications of using your Bank. Firstly you will have to make an appointment for the luxury of being sold a life insurance product from a tied Financial Adviser (can only sell products from one insurance company). Once the adviser has gathered enough data from you, you will be sent away and asked to come back so that he/she can present to you what they advise. If you want to compare Banks you will have to carry out this exercise again and again until you are satisfied that you have enough information to make the correct choice.

Now for the the internet. This can also be confusing due to the range of products and online brokers you have at your fingertips. If you want to compare using Google or an alternative search engine, the usual culprits appear on the first page; Comparethemarket, Moneysupermarket and GoCompare. It apprears that these comparison sites only compare price and not quality, is this what you want?  When researching life insurance does 'value' come into it, and how do you calculate value? For this surely you need to know the price, but also more about what you are getting for the price. Most comparison sites deliver on price but still leave you confused.

Lifebroker is preparing to launch a new part of the site that will allow you to compare life insurance quotes based on featues and quality. You need a website that will allow you to compare products without wasting your time, and a website that takes your purchaing decision seriously.

Lifebroker is not looking to use meerkats (as nice as they are) or annoying men that shout and sing about insurance. Buying insurance is horrible enough as it is, Lifebroker will take you seriously and wants you to make the correct decision first time.