Life Insurance Comparison Websites

Life Insurance Comparison Websites

Comparison websites are everywhere - even the major supermarkets in the UK are launching their own comparison sites with ASDA being the latest. Lifebroker actually specializes in life insurance products (life, critical illness and income protection) and feels that it is better to specialize with the end result to be the best and not just 'one of the others.' James Markwick, Managing Director of Lifebroker said "when we launched Lifebroker in the UK it was clear that we had to specialize. There are too many comparison sites that sell pretty much anything from utilities to credit cards. I think that it is too confusing."

Lifebroker is pleased to only offer life, critical illness cover and income protection and feel that this is easier. Mr Markwick adds "as Lifebroker does not offer financial advice and it is really important that we promote clear and concise information throughout our website. We are not one of those sites that bombard visitors with other products or unwanted advertising."

At present the Lifebroker site uses a rebate structure to make their premiums lower and they are looking to enhance their customer experience by adding research to the site that will allow clients to choose their insurance based not only on cost but also on the fundamental features of the product. Mr Markwick says "this is something that I have seen in overseas markets. Clients will consider buying a slightly higher priced product due to the fact that it may be superior in quality. This will help them see more value."

Comparison sites in the UK are based mainly on price and Lifebroker want to change this.

Posted under : Zurich, UNUM, Friends Provident, Fortis Life, LV=, Liverpool Victoria, Critical Illness Cover, Legal & General, Mortgage Protection, PruProtect, Level Term Life Insurance, Life Insurance Broker, Personal Insurance, Life Insurance Quote, Life Insurance Comparison, Insurance Products, Canada Life, Bupa, Bright Grey, Aviva, Ageas Protect, Aegon